Digital Marketing / Internet marketing / Online Marketing are one of the most used terms of the profession today. However, it is sadly just a number of jargon for most of people who hear it and employ it to convey their view. What exactly is digital marketing and what part of it essential for today’s business participant? We’re here to break it down for you personally personally in the simplest words possible.
Online Marketing will be just marketing of your products or services onto digital platforms so as to maintain onto your loyal consumers as well as increase your reach to new potential target audience quickly.
That is it. That is what Online marketing is definitely. There are some further questions call for attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is yes. Digital / Internet marketing is a wider concept than the social media marketing in the sense that, all promoting platforms are available digitally i.e. via the internet. However, there are other platforms that fit in digital marketing except social media traffic generation.
What are the concepts and platforms of digital advertising?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of your product on search such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a technique of developing your website’s content in a way that allows the search engine’s algorithm to crawl and test out your website efficiently. This is often a way to get higher rankings associated with search results on search engine; helping us to possess a better hand at SEM.
SEO is a principal necessity of any and every site owner as it can help stand out among the sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it to be able to products that possess a B2C segment.
There is a stimulating concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple nights. It can be seen as all the consumer on various platforms, websites and showing your personalized ad copy to them so as aid keep reminding them regarding their visit to expenses.
This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds . . ..
However, for a big digital / Internet marketing experience, a campaign needs to be developed using all the above mentioned codecs.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771